December 5 WttW blog post about re-engagement.
Given this is a post about nuance, I’m sure I didn’t capture the full nuance of the issue. Let’s talk about it. Some questions I have for readers.
Are there other situations I missed where re-engagement is a useful tool?
Have you had experiences with re-engagement without any overt deliverability problems? How did that work and what were the results?
What do you think about the categories of addresses that hurt deliverability? Which others would you add?
How do you define engagement?